Zoho Bookings & SalesIQ Alignment

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Year on Year (YoY)  

Meaning

Y-o-Y means comparing data from one year to the same time in the previous  year.

Example :

For instance, if a company earned ₹10 lakh last year and ₹12 lakh this year, it  means the profit grew by 20% Y-o-Y.


How to Understand : 

Y-o-Y shows how things changed over a year, whether they grew, declined, or stayed the  same.


Importance :

1. It helps measure long-term growth of a company or economy.
2. Y-o-Y is useful for comparing how well different businesses are performing.
3. It shows trends in the economy and finances over time.
4.  This information helps investors understand how strong a company or market is.

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